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GTA 6's first TV commercial airs, and it is PlayStation only

Rockstar's first GTA 6 TV spot aired during NBC's Knicks and 76ers broadcast on October 20. Two cuts are now running, and neither names Xbox.

By GTA6Wire StaffPublished 3 min read

Vice City at night, a lit Ferris wheel on the skyline
Vice City at night. Screenshot © Rockstar Games.

Rockstar's first GTA 6 television commercial aired on the night of October 20, 2026, in a commercial break during NBC's broadcast of the Philadelphia 76ers at the New York Knicks, according to TheGamer and Rockstar Intel. It is a cut-down version of the October 15 launch trailer, and like the trailer it leaves Xbox out entirely.

Update (October 26, 2026): added the song used in the spots.

Update (October 23, 2026): added Polygon's comparison of the two cuts now running on NBC, and the Rockstar website version of the trailer that shows both console logos.

Two cuts are airing, not one#

Polygon reports that two versions of the spot are running on NBC:

  • A 30-second spot. It cuts the shower scene between Jason and Lucia and keeps the longer shots.
  • A 90-second spot. It keeps the shower scene but removes the "play best on PS5" image that opens the online trailer.

In both, three shots run about one to two seconds longer than in the online trailer, shown one after another after the shower scene:

  • Raul dancing, with another half-spin.
  • The plane scene, which begins farther away as Lucia tries to stay steady on top of a car.
  • Jason and Lucia leaning against a car, where Lucia bends forward fully after his playful push.

Polygon describes the differences as very slight, and says nothing in the extended shots stands out. The important part for anyone watching television rather than YouTube is the shower scene: it is in the long cut and out of the short one.

What the first comparison found#

Rockstar Intel's October 21 comparison of the broadcast version with the online trailer listed the changes in the version viewers saw that night:

  • The clip of Raul Bautista dancing after the first shower scene runs longer.
  • Footage of Lucia jumping onto a plane's landing gear follows it.
  • The moment where Jason nudges Lucia is extended briefly.
  • The shower kiss between Jason and Lucia is cut, and so is the short shot of Lucia's ankle tag.
  • Jason's attempt to grab a knife while in a chokehold is extended.
  • Roxy of Real Dimez has a very brief extension of her dancing clip.

TheGamer says the spot also trims "the steamy shower scenes and some of the more violent moments," and calls it "just a shorter version of the recent launch trailer."

What song is in the GTA 6 commercial?#

The spots are cuts of the Launch Trailer, and the Launch Trailer is set to "Flower in a Hurricane," a new single from Justice featuring Tame Impala, SZA and King Gizzard & The Lizard Wizard, per Rockstar's Newswire post of October 15. Rockstar calls Justice the "composers of the original score from Grand Theft Auto VI." None of the reports on the TV cuts names a different track. The song has its own page: Flower in a Hurricane, explained, and the soundtrack guide has the rest of the album.

PlayStation only, on television#

Neither cut shows the Xbox logo, and Polygon reads the gap as a result of the marketing deal between Sony and Rockstar. It notes one way around it: the trailer downloaded from Rockstar's own site has no "play best on PS5" image and shows both the PS5 and Xbox Series X|S logos.

That is a marketing choice, not a platform change. Rockstar's GTA VI page lists PlayStation 5 and Xbox Series X|S, our Xbox guide covers the Xbox versions, and both launch on November 19, 2026. In November Microsoft found its own way around the deal: an alligator-shaped Xbox Series X giveaway whose announcement never names the game. We are 27 days from launch as of October 23, 2026.

Where the TV spot fits the campaign#

The October push has run across several channels at once: the launch trailer on October 15, the Miami marketing takeover with banners, a blimp and branded beach furniture, and now broadcast television. The trailers guide keeps every official video in order, and our PS5 features explainer covers what Sony says the console version does.

Frequently asked questions

Did GTA 6 have a TV commercial?

Yes. The first one aired on the night of October 20, 2026 in a commercial break during NBC's broadcast of the Philadelphia 76ers at the New York Knicks, as reported by TheGamer and Rockstar Intel.

Does the GTA 6 TV ad mention Xbox?

No. Neither cut shows the Xbox logo. The version of the trailer you can download from Rockstar's own site does show both the PS5 and Xbox Series X|S logos.

Is the TV version of the launch trailer different?

Yes, and there are two of them. A 30-second spot cuts the shower scene, and a 90-second spot keeps it but removes the 'play best on PS5' image that opens the online trailer. Both use slightly longer versions of three shots.

What song is in the GTA 6 TV commercial?

The TV spots are cuts of the October 15 Launch Trailer, which is set to Justice's 'Flower in a Hurricane' featuring Tame Impala, SZA and King Gizzard & The Lizard Wizard.

Sources

  1. GTA 6's First TV Ad Doesn't Even Mention Xbox As A Playable Platform (TheGamer, accessed )
  2. Extended GTA 6 Launch Trailer Has Begun Airing On TV (Rockstar Intel, accessed )
  3. Grand Theft Auto 6 Launch Trailer Was Changed for TV: Here Are All the Differences (Polygon, accessed )
  4. Watch the Grand Theft Auto VI Launch Trailer (Rockstar Games, accessed )
  5. Grand Theft Auto VI (Rockstar Games, accessed )

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